Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Editorial Director

Bridging the gap with virtual training

Zoeller launches new platform for online training.

Natalie Forster

January 12, 2021

Located in Louisville, Kentucky, Zoeller’s state-of-the-art training facility, the Center for Excellence, has been drawing contractors, engineers and distributors in for product training over the past five years.

Family business celebrates 90 years

General Pipe Cleaners on its way to a century of innovating the drain-cleaning market, with a focus on durability and customer retention.

Natalie Forster

December 15, 2020

This year, General Pipe Cleaners, a division of General Wire Spring Co., located in McKees Rocks, Pennsylvania, celebrates its 90th anniversary.

PM Profile: Best Postcards talks marketing efforts for contractors

Longtime financial and marketing guru explains how he went from bankruptcy to CEO of one of the largest direct mail marketing businesses.

Natalie Forster

June 11, 2020

After a stint as a top producer at Morgan Stanley, Andrew Ettinger was faced with years of struggling with business initiatives and eventually filed for bankruptcy.

An inside look at manufacturing during the COVID-19 pandemic

Companies implement virtual communications for customers and employees.

Natalie Forster

April 1, 2020

The PHCP industry is deemed essential, rightfully so, and the main goal of companies is to protect their employees while still safely providing the essential products and services needed worldwide; continuing production while prioritizing the health of the community and abiding by government regulations and CDC recommendations.