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Adams Hudson

Adams Hudson is president of Hudson, Ink — a national marketing firm for contractors. Readers can get the free report, “What You Should Say (And Never Say) to a Prospect,” and a free subscription to the Sales & Marketing Insider eNewsletter by emailing a polite request to freePMstuff@hudsonink.com or by calling 800-489-9099.

Articles

ARTICLES

Don't play the victim card when business falls off

I guess I could’ve gone “victim” and sued the contractor who installed the fire extinguisher and the fire extinguisher company for not softening the edges of said unit.

Adams Hudson

May 25, 2016

Shift your message to fit your true buyer.

The big impact of customer feedback

Welcome to the real world where customer reviews are the driving factor in how or whether you get more customers.

Adams Hudson

April 22, 2016

Customer reviews count.

Eight email marketing mistakes

Mistakes are powerful lesson builders.

Adams Hudson

February 17, 2016

Avoid them and you can increase your response rates.

Eight ways to improve ad results for a great new year

Smart contractor marketing.

Adams Hudson

January 20, 2016

In fact, most plumbing contractors don’t use the one mechanism that could sizably reduce their stress load while increasing their income and freedom.

Customer retention fantasyland

Adams Hudson

December 21, 2015

Contact is the way to keep customers.

Ten low-cost holiday marketing ideas

Adams Hudson

November 23, 2015

Make the most of the season through your plumbing and heating services.

Six steps that can save your business from the evils of anti-retention

Adams Hudson

October 23, 2015

The silent profit killer

Different customer service leads to different results

Adams Hudson

September 27, 2015

As I thought of why I had previously been a fan of a local plumbing company and then a staunch avoider of the same, it was because my earlier experiences were pleasant and professional.