When Lenny Siers retired from active military duty in 1995, he decided to open his own residential home services company in Niceville, Florida. Siers’ background was heavy in air conditioning and heating and he saw an opportunity; however he had no experience as a businessman.
The decision to become part of a franchise is rarely an easy one to make. The upfront investment and loss of one’s brand identity in exchange for another can be difficult for business owners to process. But, there are numerous benefits to joining a franchise.