As the products you install on a daily basis finally go mainstream, remember
the country is also turning an eye toward your business. With Earth Day focus
this week on energy-efficient heating systems and energy options, customers soon
will be looking to you to guide them in the green realm. Remain steadfast in
your commitment to quality, and you'll safely ride the wave of this added
exposure.
Added Exposure
While reading my local hardware store's weekly sale paper over Sunday
breakfast, a particular product image jumped off the page - it was a coil of
PEX! The brief description next to the photo labeled it as the "pipe of
the future" ... what great press!