What NOT To Do
In a recent tongue-in-cheek post by Andrew Kordek at Deliverability.com, he explores how to die a quick death by e-mail campaign in nine “easy” steps. Some of his “tips” include:
- Email Overload -- Customers
are just waiting to hear from us, aren’t they? Go ahead and send them an e-mail
every day until they contact you. They won’t mind.
All About You -- “You are the king/queen of email marketing,” Kordek quips. “Your subscribers need to understand this and you need to communicate that on a regular basis.”
Reinvent The Wheel -- All those best-practices blog and white paper sessions you sat in on and listened to, throw what you’ve learned out the window. You don’t need to better your program.
Live Large -- “Remember this: The bigger your list, the bigger the payoff!”