The sleeping giant has been stirred into action. The plumbing and HVAC space does not grab the headlines when it comes to innovation and disruption. And yet the last few years have seen a tectonic shift in this landscape with the advent and accelerating adoption of advanced, energy-efficient products. Consumers traditionally limited by choice are now spoilt for choice. Opportunities abound but so do challenges for every link in the value chain. Contractors, by virtue of being closest to the end consumer, face the strongest headwinds — how they choose to respond will define them forever.
Contractors must recognize that the industry shifts we are witnessing today are permanent and irreversible. Green is not a fad anymore. Households want to save energy and save costs. Products are available today that can achieve this. The question then is how to bridge the gap and deliver genuine value to clients.