Is a perfect union possible? The topic of unions can be a touchy subject in the world of contracting. So, I’ll keep my opinion to myself regarding the unions you might be thinking of when first hearing that word. Shift your mind, however, to a different kind of union. The one I’m referring to is more like a cohesive relationship or a marriage of two incredibly important aspects of your business.
Marriage is a department many of us could use help with since the United States leads the world in negative divorce statistics. Regardless of where you look for data, there are alarming failure rates when it comes to staying together. The goal of any marriage is for both parties involved to enhance each other’s lives and work together in harmony, right? Since I’m not here to give you personal relationship advice, allow me to explore another incredibly important union in your life. This is the reciprocal relationship between sales and marketing in your company.