Integrated design sits (amongst others) at the crossroads of building science, health science, hybrid HVAC systems, interior systems, and the study of energy and exergy efficiency. Despite the relationships between these and other fields of learning, companies and their employees by choice or necessity continue to concentrate on refining existing skills — as what can best be described as polishing the cannon ball — rather than expanding into new skills and knowledge to engage a much broader audience in providing integrated solutions.

No matter how much you polish a cannon ball, it’s not likely going to improve the trajectory.