Running a small business isn’t easy, no matter what industry you’re in. The plumbing, heating and cooling contracting industry has its giants, but many companies are small- to mid-sized businesses working in their local communities. Like many of their small-business brethren, PHC contracting businesses are frequently seeking out the most useful information to connect with customers and potential customers in their area while keeping their businesses profitable.
Keeping track of all the business data required for licenses, health-care and liability insurance, taxes, state and federal regulations, building codes, permits, pricing, payroll and accounts receivable is a monumental task. Add in marketing campaigns, technician sales and installation training, customer service rep training, product and technology updates, and employee recruiting — you can see why some companies really struggled to keep their doors open during the Great Recession.