Duluth Trading is looking for legendary work pants story
August 29, 2012
Work apparel retailer Duluth Trading Co. wants to hear about jobs or hobbies that require tough trousers for a chance to be featured on the company’s catalog cover art for spring 2013. Over the years, Duluth Trading customers have touted their triumphant on-the-job challenges and now the company is looking for the next great legend with a “Last Pants Standing” Facebook contest.
To become the next legend, consumers can post a photo and caption at the Duluth Trading Facebook page detailing how they put their work pants through the wringer and survived. The contest, which will be decided by consumer vote on Facebook, runs Aug. 23 to Sept. 17, with final voting taking place Sept. 23 to Oct. 1. A signature of Duluth Trading’s catalogs, meticulously hand-drawn cover art, will feature the contest winner.
“We make tough-as-nails Fire Hose Work Pants to withstand whatever guys can throw at them and we expect them to be the last pants standing every time,” said Stephanie Pugliese, president and chief merchandising officer for Duluth Trading. “We’re hoping to hear from guys who have seen the thrill of victory thanks to our legendary Fire Hose pants and also the agony of defeat due to average, underperforming work pants.”
Both the winner of the “Last Pants Standing” Facebook contest and finalists will receive their choice of Fire Hose work pants and gift cards from Duluth Trading Co.
Source: Duluth Trading Co.