A third of respondents felt that the most common definition for a green home is that it reduces energy and/or water consumption by a significant percentage.
recent survey conducted on behalf of Whirlpool Corp. and Habitat for Humanity
International by the NAHB Research Center showed that 74 percent of consumers
believe that less than a quarter of their home can be categorized as “green.”
The complete study reported opinions from consumers and builders on various
topics related to green home building.
response to a related question, 34 percent of consumers felt that the most
common definition for a green home is that it reduces energy and/or water
consumption by a significant percentage. Another 23 percent felt that a home
can be considered green when the entire home is green. Responses for this
question were similar across all income levels.
who participated in the survey had similar feelings about the definition of
green homes - 35 percent preferred the definition of reducing energy and/or
water consumption. However, an additional 35 percent defined homes as green if
they are built to certification standards.
survey results demonstrate that many consumers recognize their homes can be
more environmentally sound,” said
general manager, contract sales and marketing, Whirlpool Corp.
regard to green certification programs, consumers overwhelmingly responded that
Energy Star qualification is important for residential builds (78 percent). The
National Green Building Standard was also considered important by shares of
respondents (44 percent), as well as state certification programs (40 percent).
were 75 percent of builders who felt that Energy Star qualification was
important for residential builds, while 57 percent responded that the National
Green Building Standard was important. Further demonstrating the importance of
certification to this group, 59 percent of builders indicated that they
sometimes or always certify homes they build to the specifications of a green
recognition that a home can be both affordable and energy efficient, Habitat
for Humanity set a goal for all U.S. Habitat houses to be built to minimum Energy
Star standards by 2013,” saidLarry Gluth, senior
vice president of U.S. and Canada for Habitat for Humanity International.
“Habitat’s sustainable building efforts - in partnership with Whirlpool Corp.,
homeowners, volunteers and donors - are aimed at reducing each house’s monthly
and life-cycle costs, and increasing efficiency and durability while providing
the growing importance of the Web in green initiatives, 60 percent of consumers
answered that they get their green information from the Internet. Consumers
also consider TV/radio (54 percent) and magazines/periodicals (42 percent) as
their primary sources for green news and information.
for Humanity is a nonprofit organization that builds, rehabilitates and repairs
simple, decent and affordable houses. Habitat homebuyers purchase homes at no
profit and finance them with affordable loans. Whirlpool Corp. donates a range
and Energy Star-qualified refrigerator to every Habitat home built nationally,
totaling more than 125,000 appliances to-date.
Majority Of Consumers Perceive Their Homes As Minimally Green
June 9, 2011