Green-built homes will take an increasingly large percentage of the market in direct proportion to their price because home buyers’ prime motivation today is cost-effectiveness, according to representatives from four suppliers and product manufacturers who spoke Jan. 13 at the National Association of Home Builders International Builders’ Show in Orlando, Fla.
key is value for every stakeholder in the process,” from the manufacturer to the
builder and the home buyer, said Richard Davenport,
director of sustainable construction for BASF.
good news, said Kohler’s Rob Zimmerman, is that
product manufacturers have been able to focus on the creation of new technology
during the current building downturn “that will make green building more
speakers represented the sponsors of NAHB’s fourth annual Green Day, held each
year to commemorate growth in green, energy-efficient and sustainable home
building and remodeling practices. They gave their remarks at the opening press
very rural location of Marvin Windows and Doors’ Minnesota manufacturing
facility has forced the company to be more resourceful, said Christine
Marvin, the fourth generation of her family to work in the
business. “Our commitment is to use our resources wisely,” and that applies to
its products as well.
on behalf of the Council for Reponsible Energy was Carter
Oosterhouse, star of several home-improvement cable television
shows, who told reporters that he started out as a carpenter in his home state
of Michigan. Now, with the platform that comes from reaching millions of
viewers, Oosterhouse can also deliver the message that homeowner education and
awareness is key to meeting energy-efficiency goals.
IBS Panel: Green Homes Will Grow As They Are More Affordable
January 13, 2011