The company encourages you to ‘Stay On Your Feet’ with its new website and media campaign.
footwear provider Timberland PRO launched a new program and Web site, “Stay On
Your Feet” (www.stayonyourfeet.com),
which will equip workers with vital tools for the job.
visitors will learn more about the Timberland PRO Endurance workboot, which
is engineered using an innovative anti-fatigue technology to provide
long-lasting comfort to those who spend prolonged periods of time on their
feet. The site will also allow visitors to search for sector-specific jobs in
their area and tell their story for a chance to win a pair of Timberland PRO Endurance workboots.
PRO will also support the effort via social media channels, such as Twitter (@TimberlandPro),FacebookandYouTube,
as well as through local market radio promotions and a TV campaign.
features of the site include:
Contest– Visitors can enter to win a pair of Timberland PRO
Endurance workboots (valued at $140) by telling Timberland PRO about their
toughest day on the job. A weekly winner will be selected from the entries
received based on the uniqueness of the story and how well it reflects the
theme. At the end of the contest, a grand-prize winner from the weekly winners
selected by the company will receive a $1,000 American Express gift card and a
pair of Timberland PRO Endurance workboots for themselves and four friends. For
more information visit:www.stayonyourfeet.com/giveaway
Listings– Through a partnership with CareerBuilder.com, workers
can view job listings relevant to specific industries such as construction and
manufacturing, and can also opt-in to receive text messages with job openings
delivered in real-time.
Product Demonstrations– Visitors can view product demos about the Timberland PRO Endurance workboot
and find out more about the boot’s specific features and benefits, including
Timberland PRO’s exclusive Anti-Fatigue technology; electrical hazard
protection; and steel toe and puncture-resistant outsole.
Site– Visitors can access the site via their mobile phones 24/7
at m.stayonyourfeet.com for
up-to-the-minute information on Timberland PRO and jobs of interest, as well as
send job listings to friends.