The company encourages you to ‘Stay On Your Feet’ with its new website and media campaign.

Work footwear provider Timberland PRO launched a new program and Web site, “Stay On Your Feet” (www.stayonyourfeet.com), which will equip workers with vital tools for the job.

Site visitors will learn more about  the Timberland PRO Endurance workboot, which is engineered using an innovative anti-fatigue technology to provide long-lasting comfort to those who spend prolonged periods of time on their feet. The site will also allow visitors to search for sector-specific jobs in their area and tell their story for a chance to win a pair of Timberland PRO Endurance workboots.

Timberland PRO will also support the effort via social media channels, such as Twitter (@TimberlandPro), Facebook and YouTube, as well as through local market radio promotions and a TV campaign.

Specific features of the site include:

“Toughest Man” Contest – Visitors can enter to win a pair of Timberland PRO Endurance workboots (valued at $140) by telling Timberland PRO about their toughest day on the job. A weekly winner will be selected from the entries received based on the uniqueness of the story and how well it reflects the theme. At the end of the contest, a grand-prize winner from the weekly winners selected by the company will receive a $1,000 American Express gift card and a pair of Timberland PRO Endurance workboots for themselves and four friends. For more information visit: www.stayonyourfeet.com/giveaway

Job Listings – Through a partnership with CareerBuilder.com, workers can view job listings relevant to specific industries such as construction and manufacturing, and can also opt-in to receive text messages with job openings delivered in real-time.

Product Demonstrations – Visitors can view product demos about the Timberland PRO Endurance workboot and find out more about the boot’s specific features and benefits, including Timberland PRO’s exclusive Anti-Fatigue technology; electrical hazard protection; and steel toe and puncture-resistant outsole.

Mobile Site – Visitors can access the site via their mobile phones 24/7 at m.stayonyourfeet.com for up-to-the-minute information on Timberland PRO and jobs of interest, as well as send job listings to friends.

Source: Timberland PRO