TheConstruction Marketing Association(CMA), founded byNeil M. Brown, was created for marketing managers and executives in construction-related industries. Brown, a construction market veteran himself, identified the need for a niche-focused professional group after years of participation in such marketing associations as the American Marketing Association (AMA), and the Business Marketing Association (BMA).
CMA provides professional development resources, networking and recognition in North America, while offering members access to extensive marketing and construction-related information, a member directory and member profiles, and a career center with job postings.
"Specialized professional groups are common in Europe, and in North America for other marketing categories like healthcare and finance. Our focused resources will make the CMA attractive to both employers and marketing staff of construction brands," Brown said.
A continuing education division, theConstruction Marketing Institute(CMI), will offer a Certified Construction Marketing Professional (CCMP) certificate and designation, along with several marketing training programs.
In addition, the Construction Marketing Association will host the annualCME STAR Awardsrecognizing construction marketing effectiveness across over 90 categories with a certificate and statuette.
For more information, visitwww.ConstructionMarketingAssociation.org.
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