Tile and stone grout/adhesive manufacturer Laticrete announced the introduction of Microsoft Tag reader technology to all product packaging, catalogs, marketing tools, displays, advertising, press releases and all other marketing initiatives across North America for both its trade and retail business, providing easy-to-retrieve, on-demand product information for customers.

Microsoft Tag is a two-dimensional, high-capacity bar code reader application offering a new way to quickly access Laticrete information through any Web-enabled mobile device. A simple “snap” of the Tag symbol with a Web-enabled mobile phone camera or hand-held device provides instant access to Laticrete product specifications, installation guidelines, videos, contact information and other available details. A free download of the Microsoft Tag reader application for mobile phones can be found at http://gettag.mobi.

Professionals or consumers simply take a picture or “snap” the Microsoft Tag with a mobile phone camera and are automatically directed to the content embedded in each specific bar code. Laticrete customers will be quickly directed to information such as technical specifications for installing tile and stone with Laticrete materials.

For more information on Microsoft Tag technology, visit www.microsoft.com/tag.

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• LATICRETE