Rinnai Corp. has launched its first Facebook fan page, adding a new element to the company’s growing social media strategy. The page, titled “Rinnai Tankless Water Heaters,” is designed for consumers and dealers who are fans of Rinnai’s tankless water heaters and for those who are interested in learning more about tankless technology. The page, which features basic company information, product images and videos, will serve as a platform for Rinnai to announce select promotions and events as they occur throughout the year.

Rinnai e-marketing manager Kelly Matheny says social networks have changed the way the company communicates with consumers and dealers. “Networks like Facebook and Twitter allow us to create an ongoing dialogue with online audiences, which is of immeasurable value to our company.” Not just a way to advertise, Matheny says it is helping Rinnai get a feel for what matters most to consumers and dealers, as well as their overall impression of the Rinnai brand.

The company’s foray into Facebook is the second step in a tiered social media strategy, which also includes participation in Twitter. “We branded our Rinnai Facebook and Twitter pages as corporate sites with the initial goal of reaching individuals who are already familiar with our brand. This allows us to provide information to captive audiences who are interested in the latest Rinnai news or are looking to interact with Rinnai regarding a particular product or marketing request,” said Matheny in the announcement.

Individuals can become a fan of the “Rinnai Tankless Water Heaters” Facebook page by visitingwww.facebook.com/RinnaiTanklessand clicking on the “Become a Fan” option. Twitter users can follow Rinnai atwww.twitter.com/Rinnai. For more information about Rinnai, visitwww.rinnai.us.