BNP Media, publishers ofPMand more than 30 other trade magazines, has created its own business-to-business market research service.
Clear Seas Research will specialize in capturing information about BNP Media’s magazine audiences via panels of industry experts and advanced research methods. Services include the following:
- Lifelike 3D virtual products tests.
- Understanding purchasing intent.
- Ad concept testing.
- Customer satisfaction studies, and more.
“Clear Seas Research forms a more solid foundation for us to provide our customers with superior solutions and insight,” said Mitch Henderson, co-CEO of BNP Media. “Our extensive experience and knowledge in our industries together with our highly sought-after circulation files make us a natural fit for advanced market research capabilities.”
Clear Seas Research currently serves industries such as architecture and construction, mechanical systems, manufacturing, industrial machinery and safety, security and food. For more information, visit: www.clearseasresearch.com.