Trust Top Priority When Choosing Contractors, Study Says
Trust and integrity are much more important to customers when choosing a contractor than the price of the bid, according to a nationwide study recently released by Intuit Construction Business Solutions. These qualities are especially important to residential customers; 43 percent of them cited trust as the No. 1 reason they selected a particular construction firm. In addition, more than 80 percent of respondents cited personality and professionalism as significant factors in selecting a contractor.
“These qualities, along with trade skill sets, contribute to a contractor's reputation and can mean the difference between success and failure when dealing with customers,” the study noted.