Bradford White's fleet of 63 trucks now advertise the importance of hiring professional plumbing contractors to install water heaters. Earlier this year, the company began a national print and radio advertising campaign geared around the slogan, "The Safest Way To Purchase A Water Heater Is From a Professional Plumbing And Heating Contractor." Each of Bradford White's trucks bears the slogan along with the campaign's central image of a mother holding her child.

For a free brochure detailing 30 reasons why consumers should purchase a water heater from a professional, call toll-free at 877/838-1871, or visit the company's Web site at www.bradfordwhite.com.

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• Bradford White