Stop apologizing for being plumbers and your customers might automatically see you in a different light, said Joe Ivey, president and CEO of Encompass Service Corp., at a meeting of the Construction Contractors Alliance, Feb. 21-23, in Orlando, Fla.
"Our services make America work," Ivey told the 58 members attending the meeting. "And America has come to depend on the services we provide. In our hearts we need to understand that what we do really is valuable."