ISH 2001 Attracts 202,000 International Attendees
the remaining 51 percent from other parts of the world;
793,659-sq. ft. of exhibit space
Just how big was ISH 2001? We can't verify this with our own feet, but we were told that if you had walked down every aisle of every building of every floor, you would have walked 17 miles.
While your feet may not have noticed the difference, your eyes may have been given a rest. This year's show, which took place March 27-31, Frankfurt, Germany, was the first step in a plan to streamline the immense show.
Messe Frankfurt officials reshuffled some of the content of past shows to focus ISH on its plumbing and heating strengths. The biggest changes this year was the absence of air-conditioning , lighting and building automation exhibitors. These manufacturers will take part in a separate "Light + Building" show.
The ultimate goal for show executives is to group complimentary product within easier walking distance for visitors. This year as a result of the extra elbow room for plumbing and heating, trade hall five highlighted the "World of Installation Engineering," including a focus on the latest "smart house" technology.
By the time ISH 2003 occurs, trade halls one through four will highlight the "wonderful world of the bath." A new, two-story, 42,000-sq. ft. trade hall three is currently under construction and will be the new home of baths, showers, and accessories, which are now spread out in separate halls.
Look for a special ISH Report in our June issue.
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