The show, which consists of numerous back drops on the full range of Burnham products, will provide a means of allowing wholesalers' contractor customers to talk to Burnham personnel they wouldn't normally meet. About 20 people, a combination of the local Burnham sales team and factory personnel, will attend the various events.
By contacting their local Burnham salesmen, wholesalers will be able to schedule the traveling show to appear at local trade shows, wholesaler counter days and other industry events. A dedicated truck will move the exhibit around the country.
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