Matt Michel is founder of Service Nation and operates the contractor best practices groups Service Roundtable and Service Nation Alliance as well as the Retail Contractor Coalition and buying group Roundtable Rewards. He is a highly acclaimed speaker on subjects such as marketing, branding, sales, pricing, leadership, strategic planning and goal-setting. He also publishes the popular “Comanche Marketing” blog. For information, visit www.serviceroundtable.com or call 877-262-3341. You can reach Michel at firstname.lastname@example.org.