American Standard Installs Free Toilets As Part Of Survey
As part of a customer satisfaction survey on its Champion toilets, American Standard in August installed 115 toilets in the homes of Champion, Mich., residents. The company designated the small Michigan town (population of 294) as the official home of "America's Best Flushing Families" and installed the free toilets for a real-life customer satisfaction test in 72 homes and six small businesses.
Participating residents and business owners agreed to complete satisfaction surveys and measure their water usage through the end of the year. In return for their participation, one lucky family will win a grand prize of an American Standard bathroom suite; everyone gets to keep their Champion toilet.