Living up to a company motto on service calls can be hard enough, but to swear by it on the Web as well poses a whole other challenge. Donnelly's, a plumbing, heating and cooling company based in Lansdale, Pa., has carried its "Better, Faster, Cleaner" company creed online with a highly organized Web site (www.donnelly-mw.com) that lets users quickly skip between pages highlighting plumbing and residential services, plus frequently asked questions and monthly customer reminders.
One reason company owner Marty Donnelly's Web site is so accomplished is the full-time attention it receives. All of the marketing support he sought from a hired firm eventually evolved into marketing director Jill Sevareid leaving the agency and joining Donnelly's team as a part-time independent consultant. Now, Sevareid directly handles all the company's marketing, keeping a keen eye on strategy.