“Technology is changing the way we do business, but it shouldn't change the way we treat people,” Blanchard said. “Behind every service call is a real person who wants to feel heard, understood and valued. With this podcast, we want to talk about what great service really looks like and remind business owners that making customers feel heard can be one of their greatest competitive advantages.”

The premiere episode featured Blanchard in a solo conversation introducing the podcast and its focus on personal connection. In the second episode, she will interview Shelby Anderson, ServiceForge’s operations leader, about what a recent poll revealed about AI and customer service. The third episode will feature Tracy Murray, ServiceForge’s operations leader for client experience, discussing how top home service businesses turn the first phone call into a booked job.

The podcast builds on ServiceForge's commitment to helping skilled trades professionals grow their businesses. Through its live answering services, scheduling tools and payment solutions, ServiceForge aims to help contractors capture opportunities, book more jobs and remain accessible to customers around the clock.

Customers Want Someone Who Listens

The launch also comes as consumers express growing concerns about the role of AI in our daily lives.

“There's a lot of conversation about what AI can do for businesses, but we also need to talk about what technology can't replace,” Blanchard said. “Empathy, trust and the ability to make someone feel important are what turn one-time customers into lifelong relationships. This podcast is about celebrating those qualities and sharing ideas that help businesses put them into practice.”

“Keep Service Human” will be available on Spotify, Apple and YouTube. ServiceForge invites skilled trades professionals, business owners and other industry leaders to help shape the conversation by submitting guest suggestions.