Reins is bringing Blue Collar Keys, the YouTube and social media platform celebrating career-level skilled trade professionals, to major industry trade shows. Following an appearance at World of Concrete, Blue Collar Keys will next appear at EPIC2026, taking place February 12–13 at the Bellagio Resort and Casino. Conference attendees are invited to look for the Blue Collar Keys team on the floor at EPIC2026.

The real stories behind the trades

Created by the team behind Reins, Blue Collar Keys puts the spotlight on the key employees powering the skilled trades. The platform is known for producing "sometimes humorous, always authentic content" that honors the hands building America while giving workers a chance to share their voice.

At EPIC2026, attendees can expect to see the Blue Collar Keys crew engaging with industry professionals, filming interviews and creating social media content that highlights real stories from the trades.

“We created Blue Collar Keys not only to champion key workers at home service companies, but also to collect some of their stories and insights from the jobsite,” said Chris Buttenham, co-founder of Reins. “The platform exists to celebrate those men and women with humor and respect, and trade shows are the perfect place to do that.”

In addition to connecting with Blue Collar Keys, EPIC attendees can meet with the Reins team to learn more about alternative equity solutions designed for skilled trade companies seeking new approaches to employee motivation and retention.

EPIC is one of the premier conferences for contractors, providing a unique combination of education, entertainment and networking opportunities. This year’s conference will feature keynotes from noted speakers like James Clear, bestselling author of “Atomic Habits,” and Lori Greiner, entrepreneur and personality from TV’s “Shark Tank.”