Emergency AC & Plumbing rebranded to Silver Spur Air, Heating & Plumbing. In conjunction with the rebrand, Silver Spur named Chris Alonso as president of the business.

With more than 15 years of experience in the licensed trades, Alonso has led teams across the value chain in the home services industry, including contractors, suppliers and distributors. “Our rebrand isn’t just about a new name—it’s about raising the bar,” Alonso said. “In a crowded home services market, we want Silver Spur to stand out for its reliability, speed and genuine customer care. Our team is committed to making home comfort simple, stress-free and accessible to more Texans than ever before.”

Silver Spur is owned by Primrose Equity Partners, a Dallas-based private equity firm focused on residential services.

“We are encouraged by sustained population growth across Texas and the long-term demand that creates for essential home services,” said Spencer Hart, founder of Primrose Equity Partners. “Silver Spur differentiates itself in a fragmented market through its position as an employer of choice, its investment in technology and its disciplined focus on supply chain optimization. The business is well-positioned as a platform for continued organic growth and strategic acquisitions across the state.”