The consumer mindset around bathing is evolving to view showering as far more than a simple rinse to get clean, but rather as a time to relax, unwind and wash away the day-to-day stresses of life. In fact, consumers are making purchases to support this shift. According to a recent survey commissioned by GROHE, more than 65% of respondents are enhancing their time in the shower with various add-ons, such as soothing aromas, music and gentle rain shower products to elevate their “me time.”

As consumers continue to invest in new ways to improve their showering experience in order to make it a more relaxing — or rechargeable — moment of their daily routine, there is a big opportunity for contractors to tap into innovative products and techniques to meet this demand. The following five tips will help contractors guide their customers through the process of creating their own dream shower experience, offering their unique methods to strategically recommend products and features to help homeowners achieve their unique visions.