One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
It’s especially hard because even though we always want to try to jump in and help, if the call comes out of the blue from a business I am not familiar with, it can already be too late to make much of a difference. But the headline to this article rings true whether your business is in a crisis or not — please read this before you speak to the media.
