downloads/ARD_WhitePaper.pdf" target="_blank">white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. Being highly visible and in the right locations are why effective fleet design and branding matters, and is a crucial part of a solid marketing mix — yet it isn’t always something that is top-of-mind, often leading to a missed opportunity. But there are many benefits to investing in fleet advertising and branding.
Once your initial investment is made to purchase and install fleet graphics, there are no ongoing media costs, unlike more traditional outlet such as broadcast, print and digital ads or billboards that need to be updated and/or renewed on a regular basis to maintain a market presence. People will see your vehicles out and about, whether you have an ad on them or not, so this is a great opportunity to leverage the space already on your fleet vehicles to promote your business, products, offerings or services.