The National Kitchen & Bath Association (NKBA) has introduced the NKBA Global Connect Alliance Program and its initial partners. This international strategic collaboration connects associations and organizations serving the kitchen and bath marketplace to encourage a global exchange of current and forward-thinking  insights and information.

Inaugural NKBA Global Connect Alliance members include:

• AMK – Association of German Kitchen Manufacturers;
• BiKBBI – British Institute of Kitchen, Bedroom and Bathroom Installation;
• BMA – British Bathroom Manufacturers Association; and
• VDM – Association of the German Furniture Industry.

These associations and organizations will collaborate with the NKBA to offer omni-directional support to North American NKBA Global Connect brands wishing to expand their international presence, as well as supporting the NKBA Global Connect Subscription program with their member companies.

“We are really excited to welcome these four fabulous associations to our NKBA Global Connect Alliance program,” said Suzie Williford, EVP and chief strategy officer of NKBA. “We have already built a solid relationship with each and are very much looking forward to continuing to grow the kitchen and bath marketplace — worldwide — with these excellent partners. We all have much to gain by collaborating with friends and colleagues who have a deep understanding of their constituents and individual markets.”