Brasscraft Mfg. Co., a provider of branded rough plumbing products, announced the promotion of George Werner to the position of vice president, sales, effective immediately. In his expanded role, Werner will develop and implement strategies that position the company for profitable growth in all its sales channels.

Werner has 15 years of experience with Brasscraft Mfg. Co. Since 2011, he has held the position of vice president, retail sales and in 2019, assumed additional leadership responsibility for the wholesale sales channel. Prior to these roles, he was the national accounts manager and senior director of retail sales. Before joining Brasscraft Mfg. Co, he held various wholesale and retail sales positions at Alsons Corp.

“George has exceptional customer focus and the unique ability to rally teams in executing high-impact strategies that drive value for our customers and company,” said Tom Assante, president, Brasscraft Mfg. Co. “I am confident that his leadership will help us build on our strong brand position in the market.”

Werner earned his bachelor’s degree in business administration from Pennsylvania State University.

“I am truly excited about where Brasscraft Mfg. Co. is headed,” said Werner. “We have a strong legacy rooted in quality, reliability and service, and I am honored to be part of the team that gets to build on that.”