You’ve probably heard a lot about mission and vision statements if you’ve ever listened to business podcasts, taken a class or read about entrepreneurship. In this column, however, I wanted to go beyond the vision statement, to the core of what you really want to accomplish and why. You might share a vision statement with your team, but most vision statements about the future of a company are just thrown together with the intention of getting a team on the same page, working toward a common goal.
This is still a good tool; just make sure there is a real purpose behind it, not just “fluff” or what you think you should say. Here are some ways to make sure that vision encompasses what you really want and the daily activities you are doing are purpose-driven and focused.