This year at the Kitchen & Bath Industry Show (KBIS), we saw a lot of really cool new features on toilets, from self-lifting lids, to lighted bowls, to self-cleaning toilets. These kinds of features are fun, and there’s definitely an audience for high-tech (and high-cost) toilets, but most people have a different priority in mind when adding new toilets to their homes or buildings.
Recently, my company, Niagara Conservation, commissioned a survey of U.S. consumers that found water conservation was the most important feature when thinking about a new toilet. With that said, more than half of consumers would prefer a toilet that is both stylish and conserves water, showing that while water conservation is important, people want their bathroom appliances to look good while doing good for the planet — and their water bills.