Treating water to alleviate an array of unpleasant, undesirable and dangerous conditions is a daily headline. One problem for the professional offering water care options is consumer confusion about what is water softening and what is water conditioning.
“We have always used the descriptions interchangeably,” says Major Avignon, president and CEO of Water Inc. “I suppose some would argue that a ‘water softener’ uses sodium chloride or potassium to recharge a softener medium to remove the calcium and magnesium—hard minerals—from the water. That process, ion exchange, creates what we describe as soft scale rather that hard water scale.