Bradford White Corp. has appointed Jim French to the position of director of sales — specialty products for Bradford White Water Heaters, effective June 5.
 
Before joining Bradford White, French was employed as the vice president of wholesale sales for Bosch Thermotechnology North America. Prior to that post, French was the vice president of sales and marketing at Buderus Hydronics Systems.
 
He brings extensive experience in hydronic and tankless products to his position at Bradford White. French will work closely with Bradford White manufacturers representatives and internal sales management in support of sales initiatives relating to boilers, volume water heaters, storage tanks and tankless products. He will also work in conjunction with Bradford White subsidiary companies to execute corporate sales initiatives. French received a Bachelor of Science degree in Marketing from West Chester University of Pennsylvania.
 
”As our business expands in new directions every day, we must also expand our team so our customers get the very best service possible," Bradford White Vice President of Sales Jim McGoldrick said. "Adding Jim’s expertise will serve our customers and Bradford White very well. We’re excited to have him onboard.”
 
Bradford White Corp. is a full-line manufacturer of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications. The company is headquartered in Ambler, Penn., has a distribution and training center in Halton Hills, Ontario, Canada, and has manufacturing facilities in Middleville, Mich.; Niles, Mich.; and Rochester, N.H.