Service World Expo officials announced that body language and persuasion expert, speaker and author Traci Brown will speak at the conference on “Liar Liar Pants on Fire.” Traci Brown helps business people around the world discover the secrets clients and others are keeping from them that impact the bottom line. 

“Having the superpower to know when someone is lying could change your business for the better — it’s a marketing strategy we can’t afford to miss,” Service World Expo Show Producer Robin Jones said.

In this fast-paced keynote, attendees will learn how to use Brown's system to separate the lies from the truth in today’s headlines and in your own life. Find out how to decipher the important lies, and know which lies to tell. Traci masters the exceptional skills of being not only a human lie detector but also a persuasion expert. Her strategic system landed her a lucrative product deal with Kevin Harrington, a Shark from ABC’s hit show Shark Tank and took her on a wild ride to the big-time consumer markets of TV shopping channels, infomercials and beyond.

Service World Expo is the bold, must-attend conference, trade show, and networking event for residential contractors involved in plumbing, HVAC or electrical service who want to ignite growth and performance in their companies. Being held on Sept. 7-8 at the Mandalay Bay Hotel in Las Vegas, the event will encompass compelling content, cutting edge educational breakouts, a product showcase that is more tailgate party than tradeshow and out-of-this-world entertainment events.

For more information on Service World Expo, visit, email, or call 844.742.3970.