A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays. And, of course, there are many clowns!” This sentiment is felt by many trade show visitors, even though they may not express it in just that way to vendors.
All the “free” stuff everywhere — and the competition that it creates — makes for a frenzied environment. It’s hard to compete with free, except with more free, more noise, and better displays. Where does it stop?