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Home » Authors » Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson, Ink — a national marketing firm for contractors. Readers can get the free report, “What You Should Say (And Never Say) to a Prospect,” and a free subscription to the Sales & Marketing Insider eNewsletter by emailing a polite request to freePMstuff@hudsonink.com or by calling 800-489-9099.

Articles

ARTICLES

Why your website isn’t selling

Adams Hudson
April 28, 2017

Content is king when it comes to improving traffic and generating leads.


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How to be trade-show savvy

Market and sell better during events without resorting to circus tactics.
Adams Hudson
March 28, 2017

A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays.


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What does your marketing say about you?

Adams Hudson
February 8, 2017

What do you see when you look in the mirror?


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5 hot tips for ending the year with a bang

Signed, sealed, delivered.
Adams Hudson
December 11, 2016

Start 2017 on the right foot.


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Use holiday cards to stand out this season

How to remember every customer.
Adams Hudson
November 29, 2016

Stand out this holiday season and you won’t be forgotten.


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Balance and better lead generation

Catch the gold slipping through your fingers.
Adams Hudson
October 31, 2016

Balance is hard to achieve in marketing.


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The profitable marketing of customer relationships

Two kinds of retention.
Adams Hudson
September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.


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Maximizing the result of branding

The X factor in your marketing.
Adams Hudson
August 30, 2016
Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.
Read More

Selling seasons and reasons

It’s a tricky balance. Techs are technical; salespeople are salesy.
Adams Hudson
July 27, 2016

What your techs need to know.


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PM marketing strategies

Corduroy pillows = great headlines

Marketing lesson No. 1: Your headline’s main job is to get your prospect to your next statement.
Adams Hudson
June 17, 2016
Corduroy pillows = great headlines
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View All Articles by Adams Hudson
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