With the market pushing for advanced, more energy-efficient heating systems, Laars managers felt that a new customer outreach and training facility was in order. Completed in November 2011, Laars’ state-of-the-art, 12,800-sq.-ft. Customer Center, a two-story expansion of company headquarters, is designed to help educate installers about radiant system design, Laars products, and the next generation of heating technology. Contractors, wholesalers and engineers can all benefit from the courses offered.
In-floor radiant heat runs through the lobby and café and an expansive snow-melt system melts winter precipitation from sidewalks and the patio, all sourcing heat from Laars NeoTherm boilers. Each of the two 30-seat classroom has two bays capable of displaying any Laars boiler and/or water heater; each display unit can be live-fired during training sessions. Each classroom has a high-definition projection system with large display screens used for standard presentations and also to tie into ceiling-mounted HD cameras to pan and zoom into Laars trainers or equipment.