Life is so strange. If you’re like me (and I hope you’re not), you have to wonder if you’re walking through a house of mirrors. Or maybe just stepped into a parallel universe.

Take, for example, the impact of the Internet on who exactly your company spokesperson is. It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: Customers are all up in your business.