Having recently become majority owner, Marcelle Flowers, CEO and president of Sacramento, Calif.-based Armstrong Plumbing, decided the company’s 50th anniversary was the perfect time for a makeover — new designs on the trucks, new uniforms for the plumbers, new pink shirts for the office staff, and new letterhead, pens, magnets and envelopes. The truck wrap, done by Jim Hare of Signs by Tomorrow, features a logo representative of the Rosie the Riveter posters during WWII.

“With the help of our marketing specialist, Heather Gallien at Mixed Marketing in Colorado, we as a team conceptualized a brand that highlights our craftsmanship and expertise, as well as the fact that we are one of the only woman-owned plumbing businesses in the Sacramento area,” Flowers says.