Nexstar Network’s 2014 Super Meeting — Sept. 17-19 in Phoenix — revolved around marketing. Keynote speaker Gopi Kallayil, chief branding evangelist at Google, noted that, globally, more people have smartphones than access to clean water. As such, marketing to potential customers must include an engaging online prescence.
“Consumers want brands to market to them only when they invite the brands into their lives,” he said. “No more ambush marketing, such as TV ads. Once an ad gets on a smartphone, it’s an intimate space. Engage your customers in powerful new ways using digital media.”