Most contractors are familiar with Counter Days held at their local plumbing/heating wholesale distributor — some food, some manufacturer displays, some conversation. It may be once a month or once a week. It may be a cookout or have a theme. And everyone knows what to expect.
But Michigan-based Burke Agency — with a location in the metro Detroit area and one in the Grand Rapids, Mich., area — wanted to do something different for the manufacturers it represents. So the Burke Tech Day concept was created.