search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!

Americans Willing To Pay More To Fix Crumbling Water Infrastructure

November 1, 2010
ITT Corp. announced the results of its Value of Water Survey, a nationwide poll that included registered voters as well as industrial and agricultural businesses.

ITT Corp. announced the results of its Value of Water Survey, a nationwide poll that included registered voters as well as industrial and agricultural businesses. It measures how the public values water and their level of awareness of the nation’s aging water infrastructure.

The results show that a majority of the American public desires reform and is willing to pay more now to ensure that they have access to clean water in the generations to come.

The survey found that nearly one in four American voters is “very concerned” about the state of the United States’ water infrastructure. In fact, the nation’s pipes, treatment and delivery systems - everything that gets clean water to homes and takes dirty water away - are crumbling under the combined pressures of population growth, urbanization and chronic underinvestment.

ITT’s survey revealed that 63 percent of all American voters are willing to pay an average of 11 percent more on their water bill each month to help ensure continued access to a reliable and consistent supply of clean water. In addition, a majority of industrial and agricultural businesses surveyed are willing to pay an average of 7 percent more per month for the water they consume.

Every day in America, 650 water mains break, or one every two minutes. According to the U.S. Geological Survey, these breaks and other leaks result in the loss of roughly 1.7 trillion gallons of water every year. Based on the American Water Works Association’s figures of average personal indoor use of 69 gallons/day/person, that is enough to supply water to 68 million Americans.

Most survey respondents also said that fixing our insufficient water infrastructure must be a national priority and is a shared responsibility between individuals, business and the government.

“We all have a role to play, starting with more efficient use and conservation of water,” said Gretchen McClain, president of ITT Corp.’s Fluid and Motion Control business. “Citizens and businesses need to understand that the delivery of clean water comes at a price and we need to value that clean water accordingly. Government can enact environmentally effective, economically sustainable and fair water policies that ensure proper investment in the infrastructure for future generations.”

Among the survey findings, ITT learned that:
  • 95 percent of Americans rate water as “extremely important,” more than any other service they receive, including heat and electricity.

  • 80 percent of voters say water infrastructure needs reform; about 40 percent say “major reform” is necessary.

  • 85 percent of voters and 83 percent of businesses agree that federal, state or local governments should invest money in upgrading water pipes and systems.

  • 79 percent of voters and 75 percent of industrial and agricultural businesses agree that government officials must spend more time addressing water issues.

The survey results align with the facts about the state of our nation’s water infrastructure and the challenges inherent in resolving this potential crisis:
  • The U.S. population has more than doubled since much of the water infrastructure system was first put in place, and in many areas systems struggle to keep up with increasing demand.

  • By one U.S. Geological Survey estimate, the value of lost water from water systems is $2.6 billion annually.

  • Every year, 10 billion gallons of raw sewage are released into waterways as a result of insufficient infrastructure, polluting the water and increasing the cost of treating and cleaning it.

According to the Congressional Budget Office, the gap between what is needed to invest and what is actually invested in the nation’s water infrastructure is about $19 billion each year.

To view the full results of the survey, visit www.itt.com/valueofwater.

Follow the conversation about how we ensure a fair and sustainable supply of clean water for generations to come on Twitter @ValueofWater.

Survey methodology: Between Aug. 6, 2010 and Sept. 3, 2010, ITT collected data through telephone surveys with 1,003 registered voters age 18 years and older and 502 industrial and agricultural businesses. Respondents from all 50 states participated in the survey.


Source: ITT Corp.

Links

  • ITT Corp.
  • Follow PM on Twitter!

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

The interior of a government building.

President Trump signs executive order promoting skilled trades and apprenticeships

Figure 1 is a sketch of the flow problems of the current plumbing system.

Hydronic heating glitch solved: Why adding a circulator won't fix primary loop flow issue

Underfloor heating installation with drain sewer hole in bathroom close up on water floor heating.

Using hydronics to leverage time-of-use electrical rates

PM BEMIS June 25 Free Webinar: Optimizing Plumbing Solutions for Single-Family, Multi-Family & Public Spaces

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

Related Articles

  • People Get What They're Willing To Pay For

    See More
  • NEW!
    Goodyear To Pay More Than $23 Million To Colorado Developer

    See More
  • Goodyear To Pay More Than $23 Million To Colorado Developer

    See More

Related Products

See More Products
  • the water book.jpeg

    The Water Came To A Stop

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Plumbing\new sites\classic_hydronics.gif

    Classic Hydronics - How To Get The Most From Those Older Hot-Water Heating Systems

  • lessons-learned.gif

    Lessons Learned: Connecting New Boilers to Old Pipes

See More Products

Events

View AllSubmit An Event
  • August 27, 2024

    Using AI to Increase Plumber Contracting Profits

    On Demand Use the power of AI to your advantage to book more jobs and gain more operational efficiencies during busy season this year.
View AllSubmit An Event
×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing