March 25, 2008 ― Consumers Likely To Spend $104 Billion On Green Tech Products
The 2007 National Technology Readiness Survey reported
that 71 percent of adults are interested in green technology. It also found
that there is a large gap between the number of products consumers own now and
the number they say they would like to own.
“The $104 billion market opportunity represents the
annual sales potential of the 11 product categories measured in the NTRS. More
than half, $54 billion, is the potential for sales of ‘green’ vehicles,” the
study says in summary.