A. O. Smith Water Heaters is introducing new branding efforts to further reiterate
its commitment to high-efficiency water heating solutions. The company will
unveil new collateral items over several months that include brochures, business
cards and letterhead. The new look also can be seen onwww.hotwater.com.
At the center will be the new A. O. Smith logo. The company chose to change the
logo color from blue to green to represent its commitment to efficient products
that will benefit the environment. The company also created a new branding message:
“Innovation Has A Name,” which signifies the company’s position in the market
regarding product innovation and technology.