DIY or D-I-E? Take your pick, says an Australia plumbing wholesaler that has been running a 5-year-old campaign highlighting the dangers of typical DIY projects.
Reece, a plumbing supplier with 180 locations throughout Australia, launched its "Don't Risk It ... Use A Licensed Plumber" campaign in 1997. The message now runs in everything from newspaper ads and billboards to T-shirts and bumper stickers.