They’re on your heels, running almost as fast as you are — it’s the competition, trying to snatch your customers. If you stop to catch your breath, they’ll catch you for sure. Isn’t that how you feel sometimes, that running your business is a race?
You have to do everything you can these days to outdistance the other service and repair businesses by running a more effective team of technicians who give the best customer service available. For example, if you’re still pricing jobs using time and materials charges, you’re inviting customers to price-shop the materials at DIY outlets. Worse, you’re subjecting yourself to the risk of dissatisfied customers if neighbors find one of them paid a higher price for a similar job.